NCMEC Branding Guidelines
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NCMEC Branding Guidelines

This manual establishes exact guidelines for proper use of the NCMEC logo. The visual integrity of the NCMEC logo must be strictly maintained. Adherence to these guidelines will result in clear, consistent identification with the brand.


:: Website Masthead Only


COLOR

#404041   |  CMYK: 0 0 0 90

#FDB913   |   CMYK: 0 30 100 0

#404041   |   CMYK: 0 0 0 90

#58595B   |   CMYK: 0 0 0 80

#939598   |   CMYK: 0 0 0 50

#C7C8CA   |   CMYK: 0 0 0 25

#F1F2F2   |   CMYK: 0 0 0 5

#006D901   |   CMYK: 100 40 25 15

#008EB7   |   CMYK: 100 25 20 0

#39C2D7   |   CMYK: 60 0 15 0

#92D6E3   |   CMYK: 40 0 10 0


TYPOGRAPHY

Hope is why we're here.

Every child deserves a safe childhood.

#NeverStop

1,053 children have been successfully recovered as a direct result of the AMBER Alert program as of Dec. 31, 2020.


:: Fonts

Print

Heading: ITC Avant Garde

Section: ITC Avant Garde

Paragraph: Avenir

URL: MissingKids.org

Print font style sample

Web

H1 Futura 45PX

H2 Futura 36PX

H3 Futura 26PX

H4 Avenir 24PX

H5 Avenir 20px 

P1 Avenir 18px 

P2 Avenir 13px

By the Numbers

Stats 72PX

Stats 36PX

Stats 20PX


ICONOGRAPHY

CyberTipline Branding Guidelines

LOGO

Safe to Compete Branding Guidelines


COLOR

#404041   |   CMYK: 0 0 0 90

#FDB913   |   CMYK: 0 30 100 0

#008EB7   |   CMYK: 100 25 20 0

#DA3F76   |   CMYK: 10 90 30 0