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40 Years of Hope


Be part of our celebration! Join us here each week to learn a little more about NCMEC.

Missing Kids on Grocery Bags

Did you know? Photos of missing children started appearing on grocery bags in early 1985. The “Missing Children Grocery Bag Program,” coordinated by the National Child Safety Council, began after the launch of the milk carton program and worked with grocery bag manufacturers to help circulate photos of missing children provided by NCMEC. Read more about NCMEC and missing kids on milk cartons in our latest blog post.

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In the late 1970s and early 1980s, a series of devastating events – including the abductions of Etan Patz and Adam Walsh and a series of kidnappings and murders in Atlanta, Georgia – shed light on the critical issue of missing children in the United States. All over America, children were disappearing and there was no infrastructure or national resources to assist law enforcement or their families in finding them. Realizing the urgent need to tackle the problem, parents and advocates joined forces and pushed Congress to act. Their hard work paid off in 1984, when President Ronald Reagan officially established the National Center for Missing & Exploited Children (NCMEC) to serve as the primary resource for missing children nationwide. 

Over the past 40 years, we have expanded our mission to also include protecting children from exploitation. In 1998, we established the CyberTipline to combat the threat of child sexual exploitation, continuously monitoring and addressing emerging online threats to children.  

Remaining true to our founding principles, NCMEC has assisted in the recovery of more than 400,000 missing kids and circulated billions of photos of missing children. We’ve produced thousands of age-progressed photos of long-term missing children and hundreds of facial reconstructions to aid in identifying unidentified children. Our unwavering commitment over the past four decades has revolved around a single, shared objective: ensuring that every child has a safe childhood. 

We’ll update this blog each week with highlights from the past 40 years of NCMEC’s history. You can also follow our social channels, @NCMEC, every Wednesday to like and share the posts so more people can learn about the history of child protection in America.

Many families were introduced to NCMEC at the breakfast table through milk cartons in the '80s and '90s. Organized by the National Child Safety Council, the milk carton program was a coordinated effort with more than 700 independent dairies across the country and featured missing child photos provided by NCMEC. Stay tuned for NCMEC’s blog on Wednesday about the iconic milk carton campaign and its legacy in the search for missing children.  

Suzanne Lyall was a college sophomore when she was last seen on March 2, 1998, getting off a bus on her University of Albany campus. She hasn’t been seen since. Her parents helped pass the PROTECT Act of 2003, which contains a provision known as “Suzanne’s Law,” aimed at helping young people who go missing. Now, at the request of law enforcement, NCMEC resources can also be used in cases of missing 18-, 19- and 20-year-olds. 

In June 2015, the body of a little girl washed ashore on an island in Boston Harbor. No one knew who she was, so they called her “Baby Doe.” NCMEC quickly joined the search, and one of our forensic artists created a facial reconstruction image of the little girl that was shared more than 50 million times on social media. Finally, after almost three months, a tipster identified the girl as 2-year-old Bella Bond

On June 13, 1984, NCMEC was officially opened by President Ronald Reagan at a ceremony in the East Room at the White House. He also announced a new toll-free hotline was coming, 1-800-THE-LOST, where the public could make inquiries and report sightings. President Reagan said, "The courage of John and Revé Walsh in the face of the most difficult grief imaginable awakened our nation to the tragedy of America's missing children."

In 2014, NCMEC launched the Help ID Me Facebook page to directly engage the public in identifying our unknown deceased children. NCMEC currently has about 630 of these cases and has assisted with more than 280 IDs. The Help ID Me page allows the public to search for cases by state and view facial reconstructions to see what the child may have looked like in life. We also post reconstructed images of any clothing, jewelry or tattoos that might help in identifying the child. Since we launched, 12 cases have been resolved directly due to the posts on Help ID Me! 

For the 25th anniversary of Soul Asylum's iconic “Runaway Train” music video, which featured pictures of missing children and helped bring many home, NCMEC helped create #RunawayTrain25 with new artists and a dynamic music video that updates itself with missing children from the NCMEC database based on a user's location. To view current missing kids in your area, visit our website here:

On May 25, 1979, 6-year-old Etan Patz vanished from a New York City street on his way to his school bus. In 2017, a former bodega stock clerk confessed to Etan’s kidnapping and murder. Every year, on the anniversary of Etan’s disappearance, the nation observes Missing Children's Day.  

Rae-Leigh Bradbury is the first child rescued because of an AMBER Alert. In 1998, at just 8 weeks old, baby Rae-Leigh was abducted by her babysitter in Arlington, Texas. Law enforcement activated an AMBER Alert, and within 90 minutes, someone recognized the abductor’s vehicle, called police and she was home safe. More than 1,200 children have been recovered due to AMBER Alerts. Here, Rae-Leigh is pictured with her parents and John Walsh, at an AMBER Alert event in 2001. 

On May 6, 2013, Amanda Berry made a call to 911: “Help me, please! I’m Amanda Berry! I’ve been kidnapped! I’ve been missing for 10 years, and I’m here and I’m free now!"

Amanda had just escaped what her Cleveland community later would call the “House of Horrors,” freeing herself and Gina DeJesus, Michelle Knight and Amanda’s daughter, who were all held captive for years. In 2014, on the anniversary of their escape, Amanda and Gina were honored with NCMEC’s Courage Award.

In the mid to late ‘90s, NCMEC installed “Deliver Me Home” computer kiosks in shopping malls, airports and other locations to show regional photos of missing children. This was an innovative way to get photos of missing children in high-traffic locations that could be replaced digitally.

In 1989, NCMEC pioneered age progressions of missing children as a tool to help show what a child might look like as time passes. NCMEC used early digital imaging technology, scanning in print photos of the child and other family members to create a composite image. NCMEC was also using clay to create some of our first facial reconstructions of unidentified deceased children  

In February 2023, NCMEC launched “Take It Down,” a brand new service designed to help kids take back control of their nude, partially nude or sexually explicit photos and videos online. Take It Down works by assigning a unique digital fingerprint, called a hash value, to the image. Online platforms can use hash values to detect these images or videos on their services and remove this content. This all happens without the image or video ever leaving your device or anyone viewing it.

In the early ‘90s, NCMEC and Blockbuster Video partnered on a program called “Kidprint” across Blockbuster’s 1,300 stores nationwide. Parents could bring their children to stores to be recorded for free on VHS tape so they would be prepared with a video if their child ever went missing.

In late 1985, Teddy Ruxpin, the popular talking teddy bear, became the official “spokesbear” of NCMEC to promote educational programs for children. The bear would offer advice on how to avoid abduction and sexual exploitation. An animated Teddy also appeared in “Protect Yourself” PSAs that ran with the “Adventures of Teddy Ruxpin” cartoon and featured many popular celebrities, including Shannen Doherty.

Camille Bell became an advocate for Atlanta’s missing and murdered children after her son, 9-year-old Yusuf Bell, was killed in 1979. Yusuf was among the 29 African American boys and young men who were kidnapped and murdered in Atlanta, Georgia between 1979 – 1981. These disturbing cases, now known collectively as the “Atlanta Child Murders,” helped spur the first national symposium on missing and murdered children in Kentucky – a catalyst for the formation of NCMEC.   

When an AMBER Alert buzzes on your phone, it’s just one piece of a legacy that has endured for nearly 30 years. In 1996, 9-year-old Amber Hagerman was abducted while riding her bike in an abandoned grocery store parking lot in Arlington, Texas. Amber was found murdered several days later. This tragedy sparked the idea for an alert system that has grown into the AMBER Alert program we rely on today.  

Did you know? The late civil rights activist, Ozell Sutton, helped organize the first national symposium on missing and murdered children in Louisville, Kentucky in 1981, a catalyst for NCMEC’s opening just three years later. Read more about Ozell’s lifelong commitment to children here.