Twenty five years ago, Soul Asylum's "Runaway Train" music video featured images of missing children and helped close 21 cases. If one video could recover that many children, how many can we find with the power of new technology and social media?
For the 25th anniversary of the song, we reimagined "Runaway Train" with new artists and a dynamic music video that updates itself with missing children from the NCMEC database based on a user's location. That means more missing children in front of more people in more relevant places.
Watch #RunawayTrain25 and help us bring home #Missingkids.
Download the media kit here.