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NCMEC and Honeywell Partner to Bring Abduction Prevention Education to America's Elementary Schools


On the heels of AMBER Alert Awareness Day, which focused on recovering abducted children, KidSmartz aims to prevent abductions with the "Safety Dance" video contest and other tools

Alexandria, Va., Jan. 22, 2015 –According to the FBI, in 2013 more than 400,000 children were reported missing in the United States. National AMBER Alert Awareness Day, recognized annually in January, is a reminder of the dangers that face our children. Building on the significance of that day, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON), with spokesperson Tia Mowry, today announced the KidSmartz™ "Safety Dance" Video Contest, a nationwide competition aimed at equipping elementary school students with the skills and confidence they need to be safer from abduction.

"Alerting the public when abductions happen is critical, but abduction prevention is equally important. If you want to make a difference for the children in your family or community, initiatives such as KidSmartz can help save children’s lives," said John Walsh, co-founder of NCMEC.

NCMEC analysis indicates that approximately 83 percent of children who safely fled from their would-be abductors kicked, yelled and pulled away to escape. KidSmartz was developed to educate parents about the dangers of abduction and empower kids in grades K-5 to practice safer behaviors in ways that are easy to implement.

Actress Tia Mowry, star of Nickelodeon sitcom Instant Mom and real-life mother, has teamed up with NCMEC and Honeywell to promote KidSmartz and encourage schools to participate in the “Safety Dance” contest which provides kids a fun way of learning the four rules of personal safety:

  1. Check First
  2. Take a Friend
  3. Tell People “No”
  4. Tell a Trusted Adult

"As a mom, I know that a missing child is every parent's worst nightmare," said Mowry. "The KidSmartz 'Safety Dance' Video Contest teaches kids how to recognize dangerous situations and helps parents incorporate conversations about personal safety into their family's routines."

"Every parent and educator feels passionate about child safety," said Colleen Nick, whose 6-year old daughter, Morgan went missing in 1995. "Having the KidSmartz program and the "Safety Dance" in every classroom and every household can put us all in a much stronger position to prevent abduction."

To participate in the contest, schools must create and submit a video of their students dancing the KidSmartz "Safety Dance." Parents may recognize the KidSmartz "Safety Dance" song as an adaptation of the 1983 hit song, "The Safety Dance" The KidSmartz version features new lyrics and fun dance moves that teach students simple safety rules. Schools can use the KidSmartz "Safety Dance" choreography or create their own dance. The video contest provides an opportunity for schools to show off their most creative dance moves while learning how to be safe.

The contest runs from January 22 through March 16, during which time the public can view all entries on the contest website and cast votes for their favorite submission. Four winning schools will be selected from across the United States and awarded a $10,000 cash prize from Honeywell. Interested schools can find complete contest eligibility information and rules, as well as instructional videos for the KidSmartz "Safety Dance" choreography at www.kidsmartz.org/contest.

"Over the past decade we've partnered with NCMEC to create resources that educate families on how to help prevent child abduction," said Tom Buckmaster, president of Honeywell Hometown Solutions, the company's corporate citizenship initiative. "Honeywell and its employees have taken a leading role in preventing abductions by empowering children to learn the skills they need to make themselves safer, and we are excited to reach even more teachers and students with the 'Safety Dance' contest."

The KidSmartz curriculum and related materials are available for download at www.KidSmartz.org. For more information, check out KidSmartz on Facebook, Twitter and Instagram.

Experience the interactive multimedia release.

About Child Abduction
According to the FBI, in 2013, more than 400,000 children were reported missing in the United States. Since 2005, the National Center for Missing & Exploited Children has analyzed more than 9,000 abduction attempts and found that: 73 percent involved a suspect driving a vehicle; 34 percent occurred between 2 p.m. and 7 p.m.; 32 percent occurred when the child was traveling to or away from school or a school related activity; 68 percent involved girls; and 39 percent involved children between the ages of 10 and 14. The more you know about abduction prevention, the better protected your child will be.

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About the National Center for Missing & Exploited Children
The National Center for Missing & Exploited Children is the leading 501(c)(3) nonprofit organization and resource center providing services for law enforcement, families and the public to help find missing children, reduce child sexual exploitation and prevent child victimization. Designated by Congress to serve as the nation’s clearinghouse on these issues, NCMEC operates a hotline, 1-800-THE-LOST® (1-800-843-5678), and has assisted law enforcement in the recovery of more than 199,000 children. NCMEC also operates the CyberTipline, a mechanism for reporting suspected child pornography, child sex trafficking and other forms of child sexual exploitation. Since it was created in 1998, more than 3.4 million reports of suspected child sexual exploitation have been received, and more than 133 million suspected child pornography images have been reviewed. NCMEC works in partnership with the U.S. Department of Justice’s Office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, visit www.missingkids.com. Follow NCMEC on Twitter and like NCMEC on Facebook.
About Honeywell Hometown Solutions
KidSmartz™ the “next generation” of Got2BSafe! is part of Honeywell Hometown Solutions, the company’s corporate citizenship initiative, which focuses on five areas of vital importance: Science & Math Education, Family Safety & Security, Housing & Shelter, Habitat & Conservation, and Humanitarian Relief. Together with leading public and non-profit institutions, Honeywell has developed powerful programs to address these needs in the communities it serves. For more information, please visit http://citizenship.honeywell.com/.
About Honeywell
Honeywell (www.honeywell.com) is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes, and industry; turbochargers; and performance materials. For more news and information on Honeywell, please visit www.honeywellnow.com.

Contacts:
National Center for Missing & Exploited Children
703-837-6111
media@ncmec.org

Kerry Kennedy
973-455-4087
kerry.kennedy@honeywell.com

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